Managing networks by MNCs to achieve competitive advantage in the changing environment : A case study of China Unionpay
Purpose: The purpose of this research is to analyze the effect of changing institutional environment on the case company China Unionpay (CUP) and the management of the new competitive situation of Chinese electronic funds transfer market. Moreover, the impact of this change on the networks and relat...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65708 |