| Summary: | Within the last years organizations are enriched by a further age cohort that is entering the working environment. The demands and backgrounds of generation Y have changed many aspects within the organizational environment especially in terms of employee retention. Research has provided insights into the values, backgrounds and beliefs of this cohort. Yet, the importance of requirements towards the leadership dimension of generation Y in Austria is not quite clear. In order to sharpen the understanding of the leadership related perspective, a thorough literature review is provided. Afterwards a quantitative research study examined factors ascribed to generation Y employees. The analysis of the gathered data outlined that the expectations and disfavoured behavioural patterns for generation Y in Austria are in line with other sources of research. Furthermore, existing differences between disfavouring certain factors and factors of demotivation could be identified. Also in terms of expectations and motivations such differences could be observed. The strong demand and deprecation of certain behaviours revealed that it is crucial for business leaders to understand the requirements of the generation Y age cohort, in order to foster motivation and commitment.
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