Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal

The purpose of this essay was to investigate how the James Bond films portray the beauty ideals for women during a 40-year period by looking at each woman from four different categories. The study used three Bond films, which were: The Man with the Golden gun from 1974, Goldeneye from 1995 and lastl...

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Bibliographic Details
Main Author: Sandelin, Amanda
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för kulturvetenskaper (KV) 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-50060
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spelling ndltd-UPSALLA1-oai-DiVA.org-lnu-500602016-03-12T05:03:28ZNormbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoidealsweNormative or stereotypical? : An analysis of the female characters in the Bond films as normative for the contemporary beauty-and women idealsSandelin, AmandaLinnéuniversitetet, Institutionen för kulturvetenskaper (KV)2016GenusJames BondKvinnoframställningfilmnormerskönhetsidealSemiotik.The purpose of this essay was to investigate how the James Bond films portray the beauty ideals for women during a 40-year period by looking at each woman from four different categories. The study used three Bond films, which were: The Man with the Golden gun from 1974, Goldeneye from 1995 and lastly Skyfall from 2012. By using the semiotic theory with film analysis and Yvonne Hirdmans genus theories the main research question was: How has the contemporary beauty ideals for women reflected on the women’s characters in the James Bond films?The analysis showed that the women in the first movie mostly were portrayed with thin waists with a bigger bust area and with natural faces that had little makeup. The ideal around that time was that the focus on a woman’s body should be the breasts and that came across in the movie. In the other two movies the women’s body types hadn’t changed from the first movie, and the ideals around that time were those of a small body in general. The clothes followed the ideals of the second and third feminist waves that wanted that women should be able to wear whatever she wants which the two later movies showed. The second feminist wave were what started the thesis that women could do and work with the same things as men did. This was seen in the movies as the women worked as secretaries and agents and most of them could handle a weapon which is historically seen as a man’s job. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-50060application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language Swedish
format Others
sources NDLTD
topic Genus
James Bond
Kvinnoframställning
film
normer
skönhetsideal
Semiotik.
spellingShingle Genus
James Bond
Kvinnoframställning
film
normer
skönhetsideal
Semiotik.
Sandelin, Amanda
Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
description The purpose of this essay was to investigate how the James Bond films portray the beauty ideals for women during a 40-year period by looking at each woman from four different categories. The study used three Bond films, which were: The Man with the Golden gun from 1974, Goldeneye from 1995 and lastly Skyfall from 2012. By using the semiotic theory with film analysis and Yvonne Hirdmans genus theories the main research question was: How has the contemporary beauty ideals for women reflected on the women’s characters in the James Bond films?The analysis showed that the women in the first movie mostly were portrayed with thin waists with a bigger bust area and with natural faces that had little makeup. The ideal around that time was that the focus on a woman’s body should be the breasts and that came across in the movie. In the other two movies the women’s body types hadn’t changed from the first movie, and the ideals around that time were those of a small body in general. The clothes followed the ideals of the second and third feminist waves that wanted that women should be able to wear whatever she wants which the two later movies showed. The second feminist wave were what started the thesis that women could do and work with the same things as men did. This was seen in the movies as the women worked as secretaries and agents and most of them could handle a weapon which is historically seen as a man’s job.
author Sandelin, Amanda
author_facet Sandelin, Amanda
author_sort Sandelin, Amanda
title Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
title_short Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
title_full Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
title_fullStr Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
title_full_unstemmed Normbrytande eller stereotypisk? : En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
title_sort normbrytande eller stereotypisk? : en analys av de kvinnliga karaktärerna i bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
publisher Linnéuniversitetet, Institutionen för kulturvetenskaper (KV)
publishDate 2016
url http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-50060
work_keys_str_mv AT sandelinamanda normbrytandeellerstereotypiskenanalysavdekvinnligakaraktarernaibondfilmernasomnormsattandeforsamtidaskonhetsochkvinnoideal
AT sandelinamanda normativeorstereotypicalananalysisofthefemalecharactersinthebondfilmsasnormativeforthecontemporarybeautyandwomenideals
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