How to cool in the big pool : A qualitative study on how firms can implement collaborative consumption and promote sustainability to gain international competitive advantage

• Main Authors: Ericsson, Mimmi, Molin, Åsa
• Format: Others
• Language: English
• Published: Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) 2015
• Subjects: International business; international competitive advantage; competitive advantage; sharing economy; collaborative consumption; collaborative economy; sustainability; sustainability brand; value chain; demand chain
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45756

Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage? Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined. Method: This thesis uses a qualitative method with a deductive approach. In order to gather empirical data, semi structured interviews has been conducted. Conclusions: By implementing collaborative consumption as a value adding service or in cooperation with other companies, firms can promote sustainability as core value and gain international competitive advantage. Thus, by implementing collaborative consumption and promote sustainability firms will be cool in the big pool.