Digital Marketing Strategy : Social media and its contribution to competitiveness
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s abili...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44984 |