"Vi är lika moderna som vilken butik som helst" : en fallstudie av hur marknadsbegreppen kund och varumärke upplevs av personalen inom Länsstyrelsen i Kalmar län
The public sector in Sweden has in recent decades undergone a large change due to market and liberalism impact. This change has meant that marketing communication and its concepts have been adopted by administrative authorities. In this thesis, we used governmentality, social constructivism and an i...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44949 |