Loyalty in e-commerce : Less is actually more
Internet has brought new opportunities for companies to do business with each other. The company should focus on increasing loyalty to achieve customer retention and long-term relationships. Today, customer loyalty is critical for the company to survive on the competitive market, especially in the c...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43548 |