| Summary: | The purpose of this paper has been to examine various ethnic stereotypes in two Swedish film adaptations of Astrid Lindgren’s character Pippi Longstocking. I have used a semiotic content analysis and postcolonial theory to investigate: 1) how the ethnic groups are represented in the different materials, 2) if there is a hegemonic relationship between the foreign group and one’s own group, 3) whether there has been a "decolonization" during the twenty years that separate the two films. This study has shown that, in the 1949 adaptation, primarily Africans were produced in a negative light and as biologically inferior in relation to the whites. Furthermore, other ethnic groups, such as Indians, Egyptians, Brazilians, and Danes, were portrayed as scared, alien or different. However, the TV series of 1969 permeates with a greater sense of racial tolerance than its predecessor and, despite remnants of racial stereotyping, the overall tone of the later adaptation feels more progressive.
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