Corporate Dating : How Swedish companies manage relationships with Chinese customers
The aim of this study is to examine how Swedish companies manage business relationships and cultural barriers with Chinese customers. In order to achieve this, two research questions were formulated. The literature review includes material regarding business- to business relationship management, rel...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35922 |