Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies.

Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals...

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Bibliographic Details
Main Authors: Barua, Debashish, Chowdhury, Mahmudur Rahman
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34965