Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet.

Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. <img src="file:///page3image2784" />Authors: S...

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Bibliographic Details
Main Authors: Hjärne, Sara, Perem, Mathilda, Wallin, Ewelina
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2014
Subjects:
Buying decision process
purchase decision process need recognition
information search
evaluation
purchase decision
postpurchase behavior
consumer decision making
E-commerce
E-commerce channels
online shopping
online purchase
e-retail
internet shopping
electronic shopping
consumer behavior
online appereal shopping
social media
decision making
online retailing
website design
customer satisfaction
webshopping
perceived risk
convinience
price
online consumption behavior.
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484

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http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484

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