Branding Sri Lanka : A case study

This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of...

Full description

Bibliographic Details
Main Authors: Eriksson, Gabriella, Rudell, Sofia
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28605