Foresight practices and the influence on financial performance : A qualitative study on four manufacturing companies in the business-to-business environment.
Background: Foresight is a vague concept with several definitions. There is barely any existing practical evidence of how it should be conducted or what effect it could have on a company’s performance. Due to the lack of research done, a study within the field was justified. Purpose: The purpose of...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27112 |