"Betyder det att han kastas i ruin eller att han inte kunde köpa hundra villor till?" : En receptionsstudie om hur pensionärer uppfattar ekonominyheter

• Main Authors: Axelson, Sarah, Borgqvist, Maja
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV 2013
• Subjects: Reception studies; economy journalism; multidimensional model; retirees; news cast and qualitative interviews
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24114

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally? We choosed retirees as our target group due to their vulnerable economic position in today’s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part. We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall. The majority of the interviewees spoke of a hypothetic and/or possible usefulness but no one could express how the news castings affected them personally.