Lost in Guanxi : How a Western company should use Relationship Marketing and/or Guanxi in China
Purpose: To describe the Relationship Marketing and Guanxi practices of a western company in China, and to create an understanding regarding the interconnection of Guanxi and Relationship Marketing as the foundation of such practices. Method: The research is qualitative with an inductive relation be...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19732 |