Varumärken och dess relation till snowboardkulturen

The purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the context of the sn...

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Bibliographic Details
Main Authors: Johansson, Sofia, Lager, Fanny
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19688

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