Factors affecting attitudes : A study of immigrants' attitude towards the brochures and website of Växjö Kommun
The consumer is a major actor in the market place, it is very important for a company to observe, identify and understand fully the attitudes of consumers before and after launching services and products. So it becomes obvious for marketers to know the factors which cause to affect the consumer’s at...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12248 |