Ranking of key factors when a company makes their choice of advertising agency

Bibliographic Details
Main Authors: Johansson, Daniel, Koos, Johan
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11188
Description
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