The New Normal : a qualitative study of how Covid-19 influences the digitalization of Swedish SMEs within their international operations

• Main Authors: Andersson, Fabian, Stark, David
• Format: Others
• Language: English
• Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
• Subjects: International operation; Digitalization; Covid-19; Fourth industrial revolution; Physical- and Virtual presence; SME; Sweden; Business Administration; Företagsekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105332

The Covid-19 pandemic is changing the international business environment. This global event has forced the world into an unbalance, which influences how Swedish SMEs interpret their international operations. Through the international fluctuations, the digitalization has come to partake as an important factor in order to enable the possibility of maintaining an international presence. Therefore, the aim of this thesis is to explore how the Covid-19 pandemic influences the digitalization within Swedish SMEs international operations.        In order to provide a sustainable foundation of the subject, this research have utilized the qualitative strategy. Collecting the data through semi-structured interviews enables a vast set of data, which have been comprehended in relation to chapter 2 Literature review. Through analyzing all gathered data, the outcome of the research illustrates how the pandemic influences the digitalization as well as firms’ international operations. Finally, the thesis conclude that the Covid-19 pandemic accelerates the digitalization within firms, which further influences how firms maintain an international presence. Conclusively, it is contemplated that the Covid-19 pandemic further creates what the authors call “The New Normal”.