Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. Com...

Full description

Bibliographic Details
Main Authors: Brunner, Raphael, Norouzi, Soraya
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
Subjects:
SME
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105257

Similar Items