Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. The e...

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Bibliographic Details
Main Authors: Khan, Asif, Shafiq, Ahmed Ali
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
Subjects:
Internationalization process
Internationalization theories
Uppsala model
Transaction cost theory
Network model
Eclectic model
Retail firms
emerging Asian markets
China
India
Challenges
Culture
Competition
Infrastructure
Technology
Psychic distance
Network relationship
IKEA.
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104433

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104433

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