What do women want? - a study of a local newspaper supplement in the form of a lifestyle magazine
Folkbladet is a daily newspaper in Norrköping with a strong local touch whose subscribers are mostly men interested in sports. In an attempt to broaden its readership, since 2009 Folkbladet publishes a magazine called Trend which targets women aged 20-50 years. This magazine in the form of a lifesty...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linköpings universitet, Institutionen för teknik och naturvetenskap
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93167 |