Elektronisk handel och självreglering -möjligheterna att via självreglering skapa ett förtroende för och främja utvecklingen av elektronisk handel?

• Main Author: Paulsson, Christina
• Format: Others
• Language: Swedish
• Published: Linköpings universitet, Ekonomiska institutionen 2000
• Subjects: Economics; electronic commerce; Internet; asymmetric information; confidence; uncertainty; self-regulation; Nationalekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-788

To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce. In order of a positive development of electronic commerce it´s important to find a solution to the shortage of confidence. Confidence may be created by legislation or by self- regulation. This master thesis investigate whether a self-regulation may establish a confidence in and promote the development of electronic commerce. Self- regulation means different kinds of marketmechanisms. Examples of self- regulation are well-known brandnames and recommendations or guidelines for marketing. Even if self-regulation may establish a confidence in electronic commerce all products won´t be sold effectively at the Internet.