Practice what you preach!? : A study of the gap between attitude and behaviour towards organic milk

The trend of environmentally friendly consumption permeates our whole society and the general attitude towards the consumption of it is strongly positive. However, the existence of an attitude-behaviour gap became clear to us since the actual green consumption does not reflect the positive attitude....

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Bibliographic Details
Main Authors: Lindgren, Karin, Olsson, Elin
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för ekonomisk och industriell utveckling 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53041

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