Dealer-Customer Interaction in the Tool Steel Industry : a Case Study of SSAB
This thesis is a description of the sales process for Toolox, the newest of four products produced by SSAB Oxelösund. Toolox is a tool steel, sold using eleven external dealers throughout Europe. Each dealer carries a wide range of steel grades for different uses. To increase sales volumes SSAB want...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Ekonomiska institutionen
2004
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2487 |