Skrädderiverkstan : En kvantitativ undersökning om hur ett litet hantverksföretag kan stärka sitt varumärke
This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys c...
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| Format: | Others |
| Language: | Swedish |
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Linköpings universitet, Industriell marknadsföring och industriell ekonomi
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20385 |