Skrädderiverkstan : En kvantitativ undersökning om hur ett litet hantverksföretag kan stärka sitt varumärke

• Main Author: Westerlund, Elizabet
• Format: Others
• Language: Swedish
• Published: Linköpings universitet, Industriell marknadsföring och industriell ekonomi 2009
• Subjects: varumärken; marknadsföring; skrädderi; tjänstekvalitet; kundnöjdhet; segmentering; Mass communication; Masskommunikation
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20385

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company.