Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time
Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plat...
Main Author: | Nyblom, Oscar |
---|---|
Format: | Others |
Language: | English |
Published: |
Linköpings universitet, Institutionen för datavetenskap
2021
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573 |
Similar Items
-
Akutjournalens övergång till digital plattform : Vad som krävs för att ersätta pappersformatet
by: Hallström, Linda
Published: (2015) -
Interaktion med en digital tjänst : En kvalitativ studie om hur god interaktion för en samhällstjänst kan utformas för medborgare
by: Ahlstrand, Marcus
Published: (2019) -
Designing a Digital Voice-Controlled Travel Guide : Investigating the User Experience of Voice-Controlled Customer Service
by: Carlsson, Lovisa
Published: (2019) -
Evaluating the use of mobile Augmented Reality as a digital communication tool
by: Drugge, Niclas
Published: (2018) -
Case Study: Detecting End-User Problems. Performance of Heuristic Evaluation Compared to Think Aloud.
by: Sorvari, Sonja
Published: (2021)