Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time

Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plat...

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Bibliographic Details
Main Author: Nyblom, Oscar
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573