THE FORGOTTEN SOURCE : EMPLOYEES AS A SOURCE OF CUSTOMER INSIGHTS
The service economy is flourishing and due to high competition, manufacturers are turning to service innovation as way to distinguish and meet their customers increasing and changing demands. Service design and an increased utilization of employees are seen as way of improving the innovative capabil...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Interaktiva och kognitiva system
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-171995 |