Val av samarbetspartner vid bildande av strategiska allianser för små och medelstora teknikföretag

• Main Authors: Persson, Fredrik, Pettersson, Rasmus
• Format: Others
• Language: Swedish
• Published: Linköpings universitet, Ekonomiska institutionen 2003
• Subjects: Business and economics; Strategic alliances; partner selection; cooperation; partnership; Ekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1718

Background: A majority of strategic alliances do not create value for the participants. One of the main reasons for the high failure rate is an inadequate process for partner selection. If the correct partner is not selected, it can have serious effects on the management of the partnership. This is a serious problem since failed alliances usually are very expensive for the involved companies. Purpose: The purpose of this thesis is to investigate which theoretical factors are important when selecting a partner for a strategic alliance. Further we aim to investigate how these factors can effect partner selection for small and middle size technology intensive companies. Realisation: The empirical part is based on interviews with persons holding key positions at four case companies. All the case companies are situated in Mjärdevi Science Park. Result: Our research has shown that the strategic fit is the crucial factor. Other important factors are brand, network position, compatibility and attention when selecting a partner for a strategic alliance.