Engaging Customers with Recommendations - A Study about How Customers Can Be Engaged Using a Recommender System
Recommendation systems can today help users to find what they are looking for in an online store or online service. The companies want to create engagement with the recommendations in the form of interactions. The aim of this thesis is to investigate how to create engagement from the users. For this...
Main Author: | Niska, Malin |
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Format: | Others |
Language: | English |
Published: |
Linköpings universitet, Medie- och Informationsteknik
2020
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168464 |
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