Engaging Customers with Recommendations - A Study about How Customers Can Be Engaged Using a Recommender System

Recommendation systems can today help users to find what they are looking for in an online store or online service. The companies want to create engagement with the recommendations in the form of interactions. The aim of this thesis is to investigate how to create engagement from the users. For this...

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Bibliographic Details
Main Author: Niska, Malin
Format: Others
Language:English
Published: Linköpings universitet, Medie- och Informationsteknik 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168464

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