Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants
Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers....
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Företagsekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158658 |