Analysis and Optimization of the User Interface for an Effective Altruism Charity Application : Implementing gamification with the purpose to enhance user engagement and increase user retention
Gamification has previously demonstrated successful results when it comes to increasing the user retention rate in many different sectors. Non-profit charity organisations have for the last 10 years had a retention rate that is below 50%. This thesis investigates the possibility of increasing the us...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Institutionen för datavetenskap
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158639 |