Uplift Modeling : Identifying Optimal Treatment Group Allocation and Whom to Contact to Maximize Return on Investment
This report investigates the possibilities to model the causal effect of treatment within the insurance domain to increase return on investment of sales through telemarketing. In order to capture the causal effect, two or more subgroups are required where one group receives control treatment. Two di...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Statistik och maskininlärning
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157962 |