| Summary: | The report covers a study made by a project group at Linköping University. The report discusses and analyzes the project that is developing and implementing BikePool, a web application that serves as an online marketplace service for people to rent or lease bikes. The discussion emanates from the aspects of achieving a high simplicity and navigationability in terms of usability because that is desirable attributes from the target group. A survey, distributed among a number of students, at the Linköping University lies as a foundation of the project. What is more, it showed the fundamental necessity of what the core business BikePool tries to attain. Additionally, the outcome of the survey was utilized to form an original prototype that was to be used in the development process. The project group embraced an iterative working method by executing continuous user tests, collecting the emitted information in order to answer the affirmed question formulation. Furthermore, the report discusses and motivates selected technical solutions to substantiate the project goal and purpose. With user tests and a thoroughgoing discussion the conclusion could be drawn that by implementing a web application considering the color and placement of elements and removing noncrucial elements as well as focusing on single-age design, the web application achieves the aspects high navigationability and simplicity in terms of usability.
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