| Summary: | The study aims to investigating how the #Metoo-campaign with social media and theinternet mobilized and committed people to question existing social structures. Based onthe campaign's own Facebook page, I've investigated what gave this kind of campaign afoothold and impact.In recent decades the Internet and social media has grown in an explosive pace and createda new arena for social interaction. The technological development has created newopportunities for global campaigns and mobilization. Today the internet and social mediaare used as a major source of information in society, as information is spread globallydirectly and you reach a larger audience than you could ever have before. In autumn 2017,the #Metoo campaign was discovered to highlight sexual harassment and a powerstructure in which women subordinate to men. The campaign was spread in social mediavia a hashtag and had been used by 4.7 million people it’s first day.Through this study, the #Metoo-campaign is analyzed and discussed based on thecampaign's Facebook page. An insight into what the senders want with the campaign andhow they work is given and discussed with theories of social movements, social media,power and gender.
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