Inkrementell responsanalys av Scandnavian Airlines medlemmar : Vilka kunder ska väljas vid riktad marknadsföring?
Scandinavian Airlines has a large database containing their Eurobonus members. In order to analyze which customers they should target with direct marketing, such as emails, uplift models have been used. With a binary response variable that indicates whether the customer has bought or not, and a bina...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Statistik och maskininlärning
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139465 |