Physical Mobile Interaction in Omni-Channel Retailing : Using the customers’ smartphone to interact with smart objects in a store
While shopping in a retail store today the customers are often interacting with multiple sale channels when making a purchase. These channels can include in‑store terminals, the customers’ smartphone etc. This thesis looks at how physical mobile interaction can be implemented to enhance the experien...
Main Author: | Falk, Johan |
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Format: | Others |
Language: | English |
Published: |
Linköpings universitet, Institutionen för datavetenskap
2014
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107953 |
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