Physical Mobile Interaction in Omni-Channel Retailing : Using the customers’ smartphone to interact with smart objects in a store

While shopping in a retail store today the customers are often interacting with multiple sale channels when making a purchase. These channels can include in‑store terminals, the customers’ smartphone etc. This thesis looks at how physical mobile interaction can be implemented to enhance the experien...

Full description

Bibliographic Details
Main Author: Falk, Johan
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2014
Subjects:
nfc
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107953

Similar Items