Physical Mobile Interaction in Omni-Channel Retailing : Using the customers’ smartphone to interact with smart objects in a store

While shopping in a retail store today the customers are often interacting with multiple sale channels when making a purchase. These channels can include in‑store terminals, the customers’ smartphone etc. This thesis looks at how physical mobile interaction can be implemented to enhance the experien...

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Bibliographic Details
Main Author: Falk, Johan
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2014
Subjects:
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Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107953