Dehumidifiers : A Business Case Study

In business, acquisitioning is a tool that can be used to prosper growth. With all acquisitions comes a responsibility to fit the brand(s) into the existing organization. The purpose of this thesis has been to conduct a market research of the dehumidifier industry in Sweden and to develop a marketin...

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Bibliographic Details
Main Author: Cosar, Alan
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Inst.) 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91331