When will hybrid technologies dominate the heavy-duty vehicle market? : Forecasting Using Innovation Diffusion Models

Hybrid-electric technologies have recently been introduced into the market for heavy-duty vehicles (HDVs). However, challenging an established technology with a new and untried technology is difficult, also under the best conditions. Forecasting is a vital tool in product portfolio management, since...

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Bibliographic Details
Main Author: Brauer, Jesper
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Inst.) 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-72577