The Reverse Product Cycle Model Revisited: Co-produced solutions in knowledge-intensive business services
Services and innovation are the drivers of today’s economy, yet, there is a lack on academic literature on what matter the interactions between these two forces. On that sense, Barras, in 1986, established one of the most representative models regarding innovation within service firms. The “Reverse...
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| Format: | Others |
| Language: | English |
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KTH, Entreprenörskap och Innovation
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-51487 |