Varumärket och dess roll för fastighetsmäklarföretag

The brand and its role in real estate agencies This survey investigates how well known brands are in real estate agencies in Stockholm, Malmö, Helsingborg and Lund. The survey also aims to look into employees’ attitude towards their company’s brand. The degree of correspondence between the customers...

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Bibliographic Details
Main Author: Jaxell, Sarah
Format: Others
Language:Swedish
Published: KTH, Skolan för arkitektur och samhällsbyggnad (ABE) 2006
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4147
http://nbn-resolving.de/urn:isbn:91-975984-4-5