Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance
Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online track...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för elektroteknik och datavetenskap (EECS)
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-302412 |