Predicting Influencer Actual Reach Using Linear Regression

The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model....

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Bibliographic Details
Main Authors: Khogasteh, Sam, Wiorek, Edvin
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299339

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