Alternative Ways of Music Branding
Music branding is not a new phenomenon in marketing, and it is not uncommon that companies brand themselves through means such as jingles, audio logotypes and the use of music in commercials. The digitalization of music has affected the way people listen to music, but it has also given brands the po...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-293345 |