Crafting and Conveying a Meaningful Message of Change : A Case Study of How Data-Driven Change Communication Can Drive Change Readiness in a Swedish Rental Services Company
In today’s turbulent business environment, an increasing number of businesses and organizations are finding themselves confronted with a crushing pressure to constantly reinvent themselves. Given such a business environment, coupled with high stakes and fierce competitiveness, it is quite unsurprisi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Skolan för industriell teknik och management (ITM)
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264123 |