Crafting and Conveying a Meaningful Message of Change : A Case Study of How Data-Driven Change Communication Can Drive Change Readiness in a Swedish Rental Services Company

Crafting and Conveying a Meaningful Message of Change : A Case Study of How Data-Driven Change Communication Can Drive Change Readiness in a Swedish Rental Services Company

In today’s turbulent business environment, an increasing number of businesses and organizations are finding themselves confronted with a crushing pressure to constantly reinvent themselves. Given such a business environment, coupled with high stakes and fierce competitiveness, it is quite unsurprisi...

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Bibliographic Details
Main Authors: Lundeberg, Mathilda, Lundgren, Tilda
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2019
Subjects:
change readiness
data-driven change communication
participatory change communication
visualization
data-driven organization
Power BI
förändringsmognad
data-driven förändringskommunikation
deltagande förändringskommunikation
visualisering
data-driven organisation
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264123

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264123

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