The personality venture capitalists look for in an entrepreneur : An artificial intelligence approach to personality analysis

• Main Authors: Brandt, Mathias, Stefansson, Stefan
• Format: Others
• Language: English
• Published: KTH, Industriell Marknadsföring och Entreprenörskap 2018
• Subjects: Venture capitalist; Investment criteria; Entrepreneurs; Personality of entrepreneurs; Artificial intelligence; Engineering and Technology; Teknik och teknologier; Other Engineering and Technologies; Annan teknik
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230956

To date, the usual analysis of an entrepreneur personality is primarily a gut feeling of theventure capitalist and is hard to codify. This paper aims to explore in a qualitative way what itis about the characteristics and the personality of the entrepreneur that influences theinvestment made by the venture capitalists. These findings will then be used to discuss if anartificial intelligence application can be used to analyze the personality of entrepreneurs.The primary source of information for this paper is interviews with venture capitalists. Theauthors searched for similarities within the available literature on entrepreneurial personalitiesand found that the majority of the personality traits mentioned by the venture capitalist can befound in the literature.The research findings suggest that all venture capitalist value an entrepreneur that has passionfor what she is doing and has the ability to get the job done. Additionally, most of the venturecapitalist interviewed value an entrepreneur that is coachable, flexible, visionary, and is ableto communicate that vision well.Finally, based on the results, the authors proposed a framework for how an artificialintelligence system can be structured to assess personalities of entrepreneurs.